The new C4 Ultimate Pre-Workout Powder x WWE features an entirely new "ultimate heavyweight" formulation including 300mg of caffeine to unleash next-level energy for next-level workouts. Without sugar or artificial colors, the new co-branded beverage will allow fans to work hard and play hard without ever missing a beat. We believe the overlap between our audiences is strong and this multifaceted approach to our expanding partnership will unlock even more value for the WWE Universe," said Craig Stimmel, WWE SVP, Head of Global Sales and Partnerships.Ĭ4 Ultimate Energy Drink x WWE is the same supercharged formula with 300mg of caffeine that consumers love, but now available in two new flavors, Ruthless Raspberry and Berry Powerbomb.
"C4 has been an outstanding partner and we are excited about the launch of our first collaborative retail activation and extending our sponsorship work together. Allowing consumers to unleash their ultimate undisputed performance, the C4 Ultimate Energy x WWE collection will consist of five special edition flavors and each product label will feature design inspiration drawn from WWE Championship titles.
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